The Color of White is an image-and-text installation advanced with the medium of ceramics. It searches for a more profound understanding of the material. This new preoccupation of the artist for how the things are perceived developed from the simplest question: “What is white?” Using tiles made from recycled white clay, the classic checkered pattern and a substitute text, the work suggests realities that are hidden beneath the layer of immediate interpretation. It is known that in ceramics, in order to obtain some bright colors it is required to use high-risk substances. The artist declares as sufficient, creative and safe the alternative formula of inferring optical black only by reading its name. At the heart of this project is the determination to pursue a sustainable practice within this field and to speak of a way in which designers and ceramics creators could manage the materials, the techniques and the concepts as to develop environmentally friendly objects.